The Key to Long-Term Success: Why Working Your Local Community Outshines Buying Leads
by: Christopher HarbaughPublished on: 07/01/2025Many agents are tempted to buy leads from third-party vendors, thinking it’s a shortcut to quick sales. However, while paid leads might generate some short-term activity, they often come with significant drawbacks—high costs, low conversion rates, and limited potential for lasting relationships.
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