Agent Success Plan — A Real Written Business Plan for Insurance Agents | PropHog
PropHog/Tools/Agent Success Plan
New · The PropHog Agent Success Plan

Even a Food Truck Has a Business Plan, So Where Is Yours?

Most insurance agents start a business with no written plan at all. Answer a few questions and the Agent Success Plan writes yours: a real, 21-page business plan with your daily calls, your lead budget, your recruiting and every number it takes to hit your goal.

Built in About 5 MinutesA Real 21-Page PlanHonest, Realistic NumbersInstant PDF Download
Your plan on one page
Agent Success Plan cover
5 minFrom the first question to a finished plan
21Pages in a real plan, like the one below
16Simple questions, every one explained
DailyCalls, appointments and recruiting, by the day
PDFDownloads instantly, no print dialog
// The uncomfortable truth

Everyone Writes a Plan Except Insurance Agents

The guy selling tacos out of a truck wrote a business plan before he bought the truck. The coffee shop on the corner had one before it signed the lease. Insurance agents start a real business with real income goals, and most of them never write a single page.

Food truckWritten plan
Coffee shopWritten plan
Franchise ownerWritten plan
Anyone asking a bank for a loanWritten plan
A personal trainer's new clientWritten plan
The average new insurance agent"I'll figure it out"
Hope is not a plan. "Make some calls and see what happens" is not a plan. A goal with no daily number behind it is a wish. And it's the same reason most agents still have no website and no professional brand: nobody ever made them treat it like a business.
// Run it like a business

Winging It Is Why Most Agents Quit

Agents rarely fail for lack of talent. They fail because nobody ever showed them the math between their goal and their Tuesday.

No plan

Guessing Every Day

  • An income goal with nothing behind it
  • No idea how many calls a day it actually takes
  • Buys leads with no idea what they'll return
  • Doesn't plan for no-shows, declines or chargebacks
  • Finds out six months in that the math never worked
An Agent Success Plan

Knowing the Number

  • The goal broken down to today's calls and appointments
  • A lead budget with what it buys and what it returns
  • Fall-off counted at every step, so there are no surprises
  • A weekly scorecard to check every Friday
  • Monthly milestones that show whether you're on pace

You'd never let a client retire without a plan. Stop running your own business without one.

// The five-minute setup

Answer a Few Questions, Get a Real Plan

The planner works backwards from your goal to the calls, appointments and policies it takes. Every question is explained in plain English, and you only ever see numbers you've already set.

Agent Success Plan · Guided setup
Setup step
// Honest numbers

A Plan That Won't Lie to You

Most "plans" are fiction: a big number and a pep talk. This one checks whether your goal actually fits the hours and the money you have. If it doesn't, it tells you, and shows you exactly what would make it work.

Fall-off countedMissed appointments, declined policies and no-shows, built into every target
Chargebacks countedYour persistency is part of the math, so the income is what you actually keep
Leads are the fuelWhat your weekly lead budget buys, and what it turns into
Your hours are the limitThe plan never quietly adds hours you didn't commit
A range, not a promiseConservative, expected and strong outcomes, side by side
Turn the dialsMore time, more budget or a longer timeline, and watch it fit
REALITY CHECK
Does it fit · One decision before we build
Does it fit step
// See a real plan

Flip Through an Actual Agent Success Plan

This is a real 21-page plan built with the tool. Pick any page, or step through it like the agent would.

Plan page
// What's inside

Everything a Real Business Plan Has, Built for Agents

Your Plan on One Page

Print it and keep it where you work

Your goal, your four weekly numbers and your day in order, on a single page.

First 7 Days and Daily Routine

What to do Monday morning

The exact first week, then the blocks every day needs, in the order they make money.

How Your Income Is Built

Commission and overrides, after chargebacks

Your contract level, average premium and persistency turned into what you really take home.

Marketing and Sales Process

Warm market, paid leads, cold calling

Where your conversations come from, and how many calls it takes to get one issued policy.

Recruiting Plan

For agents building a team

The recruiting funnel, where recruits come from and what every new agent does first.

Milestones and Weekly Scorecard

Know if you're on pace

Month-by-month targets, an investment plan, a commitment page and a scorecard to fill in every Friday.

Every section in the plan
Your plan on one pageYour first 7 daysYour daily routineYour weekly rhythmExecutive summaryReality checkHow your income is builtPersistency and chargebacksMarketing planSales processRecruiting planMonthly milestonesInvestment planKeeping the plan on trackMy commitmentYour agency playbookWeekly scorecard
// How it works

From No Plan to a Written Plan Before Lunch

01

Answer the Questions

Your focus, your pay, your goal, your hours and your lead budget. About five minutes.

02

Make It Fit

If the goal doesn't fit your week, turn the dials until it does. Every change can be undone.

03

Read and Download

Your written plan opens right away. Download the PDF and put it where you work.

04

Work It Every Week

Fill in the scorecard on Friday. Edit the plan any time and every number updates.

// Who it's for

Every Agent Who Means Business

01 / NEW AGENTS

New Agents

Start your business the way every serious business starts: with a written plan and a daily number.

  • Know exactly what to do Monday
  • Spend on leads with your eyes open
  • See the income math before you start
02 / TEAM BUILDERS

Team Builders

Plan your personal sales and your recruiting together, with overrides that grow as your team does.

  • Recruiting funnel and sources
  • Team persistency included
  • Your agency playbook
03 / AGENCY OWNERS

Agency Owners

Have every new agent build a plan in their first week, then coach to it every Friday.

  • A plan for every agent
  • A scorecard to review together
  • Real numbers instead of hope
Your plan also lands in WhiteboardsEvery plan is added to Whiteboards as a board, so you can see it in action and work it visually.
See Whiteboards
// Questions

Agent Success Plan FAQ

How long does it take to build a plan?

About five minutes. You answer a short set of questions, one at a time, and your written plan opens the moment you finish.

What if my goal isn't realistic?

The plan tells you. It checks your goal against your hours and your lead budget, then shows what your week really supports and what it would take to reach the bigger number: more time, more budget or a longer timeline.

Does it work if I'm building a team?

Yes. Choose "Do both" or "Build my team" and the plan adds recruiting: where your recruits come from, what it takes to find them and how your overrides grow.

Can I change the plan later?

Any time. Edit the plan and every number updates. Your own notes and changes stay put.

What do I get at the end?

A full written business plan you can read on screen and download instantly as a PDF, plus a board in Whiteboards that shows the plan in action.

Is this only for new agents?

No. New agents use it to start right. Experienced agents and agency owners use it to reset their numbers and to coach their teams.

How do I get access?

Buy now to get started today, or book a demo and we'll build a plan with you. Questions? Call (937) 795-6678.

// No more winging it

Write Your Plan Today, Not Someday

Five minutes from now you can have the written business plan most agents never make.